The Moldy Peaches and Atlantis?

September 29, 2008

I kind of like the band The Moldy Peaches, they have some interesting (anti-)folk music, and singer Kimya Dawson has a very unique voice.  The other day I saw a commercial for Atlantis Resort and I was pretty confused by the fact that the Moldy Peaches song “Anyone Else But You” (featured in the ending of the movie Juno) had been rewritten to advertise dolphin-riding and playing golf.  While reworking a song for a commercial is not totally unheard of, I’m surprised The Moldy Peaches would allow this; they just don’t seem like the kind of band to “sell out” by making product jingles.  Most of the music from the Moldy Peaches (and Kimya Dawson in her solo pursuits) is pretty experimental, and goes out of the way to avoid cliche and the-materialism-as-success-mentality.  While the song itself is catchy–even in its rewritten form–I just think this is a bad marketing decision for The Moldy Peaches.  If you haven’t seen the commercial I’m talking about, RollingStone.com has the complete video.